CQ - Victory over A.D.D. misinformation

January 6, 2000

I was contacted by a senior official at Wal-Mart Canada's head office after I had spoken with them a few days ago about the content of a certain publication that was in their stores. Here's the story of how we were able to get a major retailer to remove a magazine that was not only providing misinformation on A.D.D. or A.D.H.D., it was elevating quackery to a new level. Enjoy reading about it, and let me know if any of you have come across similar situations at other retail pharmacies.

It's about time that we file complaints against Pharma Plus and Shoppers Drug Mart for selling shark cartilage and other quack remedies. If we can move Wal-Mart, we can move the world!!

But then again, maybe we should take aim at Wal-Mart stores and ask them to stop selling pellet and BB guns. After the accident in one of their Ottawa area stores, it might really hit the target.

Terry Polevoy, M.D.

A.D.D. News?
Questionable launch of magazine that describes itself as
"Canada's Most Comprehensive Publication on A.D.D. Matters"

On December 21, 1999 I was faxed an article from one of our chirowatchers in Alberta. There's a new publication out there that is hawking chiropractic and nutrition quackery and I think you should know all about it.

You won't find it at your local health food store or naturopath's reading rack. It's not in a bin at the exit ramp at your Safeway, Chapters, or Loblaws.

The glossy magazine that quacks loudly is called A.D.D. News and it's published out of a postal box in the Ottawa area.

So, what's the problem here? Where was the A.D.D. News being displayed?

Why it's at a Wal-Mart at MacLeod Trail and Southland Dr. in SE Calgary. Worse, it's in the pharmacy department. They, according to one pharmacist I spoke to, have distributed the magazine from Wal-Mart's home office in Mississauga, Ontario.

Among the contributors are a chiropractor, a RNC (Registered Nutritional Consultant), several psychologists, and a few others who have no academic credentials. This is certainly not what I expected from the slogan on the cover.

There are numerous unsubstantiated claims for treatments especially from the RNC, and the chiropractor. In addition there are ads that suggest that supplementation with certain Essential Fatty Acids could help children with A.D.D.

ADD links provided by ChiroWatch

United States Health Canada
I am frankly quite surprised that Efamol would take that chance again, and I am equally surprised that Wal-Mart pharmacists would agree to sell the stuff. Despite many warnings from Health Canada to Efamol the makers of Efalex, the claims continue. In fact, Wal-Mart is hawking their own brands of supplements called "equate", in several slick ads that imply that multivitamins and Essential Fatty Acids will help your child "stay focused".

Chiropractic article seriously flawed

There is an article in the A.D.D. News that is written by a chiropractor that we find very offensive. The article is entitled ADHD and The Brain Reward Cascade.

The author is Marc Tulloch a chiropractor from Nepean, Ontario. He works for Centrepointe Chiropractic. - 613-723-5000.

The article states that he has qualifications that have no academic standing within in the chiropractic profession. Tulloch says that he is a Certified Addiction Professional (CAP) and is a Diplomat of the American College of Addictionology and Compulsive Disorders designate.

What does all that mumbo jumbo really mean? I'd call his office and ask his office staff to explain those impressive titles, and how he obtained them.

A recent denial by the State of Oregon Bd. of Chiropractors of a chiropractor who tried to use those designations to obtain Continuing Education credits was featured at this site:

  • www.obce.state.or.us/Nov98pub.htm

    The good chiropractor talks about subluxation and the use of something he calls "Chiropractic Torque Release Technique". He claims that subluxations are removed by using gentle low-force spinal adjustments and dramatic changes in behaviour are usually seen after several visits as neurotransmitter levels move towards more normal levels.

    "All children should have their spines checked at an early age, especially those with ADHD."

    Wal-Mart should pull this publication immediately

    I'd like to pose a serious question for the pharmacy industry in Canada. Why are these health professionals being forced to sell bogus products and devices that not only don't meet the standards of care, they may not even come close to compliance with federal regulations in regards to their promotion. Most of these products have no basis for making any medical claims, but they do anyway, in defiance of Health Canada guidelines.

    Wal-Mart in Marketing Magazine Dec 20, 1999This weeks edition of Marketing Magazine, gave Wal-Mart the highest position, the entire cover was dedicated to them. I'd say that the timing could not have been worse for our children's health. For Wal-Mart to fall prey to health quackery is unforgiveable, but if they commissioned this publication without knowing what it contained, they are stupid. If they had editorial control, and failed to stop the presses, then they are even more culpable.

    We know that A.D.D. News was sent to Wal-Mart pharmacists from their head office. Why was that done? Who reviewed the content before it went out?

    Why would Wal-Mart endorse quackery?

  • Does Wal-Mart sell Efamol, their own "equate", or even Leritone products? After all the articles have Wal-Mart's name on every page.
  • Do they really believe that a twist of the spine by a chiropractor will release neurotransmitters and make these kids who suffer from attention deficit disorder and hyperactivity more normal?
  • Do they really condone the exploitation of Canadian children who this chiropractor says should have their spines checked at an early age, especially those with ADHD?

  • Why would other advertisers advertise here?

  • Braun thermometer - Braun
  • Sudafed - Warner-Lambert
  • Flintstones vitamins - Bayer
  • Children's Motrin - McNeil
  • Tylenol - McNeil
  • What can you do to help set the record straight?

    Please e-mail or call anyone who lives near a Wal-Mart and have them complain to the pharmacist and to the store manager about the magazine.

    If you want to see the cover and the article by Tulloch, just follow the links below:

    A.D.D. News can be reached in Ottawa at 877-365-3335. I left a message on their answering machine but they haven't responded yet.

    Let me know what the reactions are from any of the pharmacists in your area, and if you know anyone who manages the pharmacy departments at WalMart's head office, please give them my regards.


    Terry Polevoy, M.D.

    Contacts at Wal-Mart

    The Wal-Mart logo appears prominently on the cover and one each page of text.
    Wal-Mart Calgary Pharmacy: 403-252-7835 voice
    403-258-3724 fax
    Wal-Mart Home office in Mississauga: 905-821-2111

    Here's my e-mail: ChiroWatch

    Links to other chiropractors who hawk quackery and fake credentials for ADHD

    • Roger L. Turner, D.C. - North Bay, OntarioThere is always a structural problem in the skull and spine. The brain and spinal cord control all of the functions of the body. All thoughts, actions, reactions, organ functions, pains, emotions and resistance to diseases are all controlled by the nervous system. The nerve impulses that originate in the brain are sent down through the spinal cord. The spinal cord branches out through the holes in the side of the vertebrae, via the peripheral nerve roots. The roots provide the nerve control for the organ or tissue at the end of the nerve. In reverse order, the receptors at the end of the nerve pick up various sensual stimulations such as heat, cold, pressure, taste, smell, sight, sound and send these messages from the nerve endings to the spinal cord, which relay them to the brain. If the nerve impulses are altered in any way by misalignment in the spine or skull, it will interfere with that person's ability to have the nerve impulse flow freely. These interferences are called subluxation ( a misaligned vertebrae causing pressure on a nerve, producing either malfunction or pain ).
    • Jay Holder, the father of all fake credentials In the October issue of The American Journal of Clinical Chiropractic, publisher Donald Harrison, MS, DC, FICA, tackles the issue of the use of false academic credentials by DCs. This is a problem that needs to be seriously looked at by our profession. Dr. Harrison cites two examples of false credentials in associated articles beginning on his front page. He questions the "PhD" of Ronald Aragona, DC (1) The other article describes his findings after investigating the "MD," "PhD," "Albert Schweitzer Award," "Knighthood," and "appointment to the faculty, Pharmacology, University of Miami" of Jay Holder, DC. (Please click on this link and pay attention to the story about his fake credentials, the techniques he uses, and more. If Dr. Tulloch attempts to pawn off those fake credentials on anyone in the future, I would expect to see similar certificates on his wall. We are waiting to hear from him momentarily.)
    • The subluxation guys - note the bearded wonder, that's Jay Holder.
    • DeCosta quotes Jay Holder: According to Sir Jay Holder, M.D., D.C., Ph.D., of Miami, Florida, "The nervous system holds the key to the body's incredible potential to heal itself because it coordinates and controls the function of all the other systems of the body." (Note the use of the M.D., and PhD. Isn't it wonderful to just pull those degrees out of a hat, or was it mailorder? How about that "SIR" name?)
    • Burton Goldberg, famous for nothing but alternative junk, again says Jay Holder is an M.D. In this Digest you'll read about Jay Holder who is both an M.D. and chiropractor. Dr. Holder's bold new approach to treating addictions is to use chiropractic and amino acids. At a cost of about $870 per client per year, Holder's chiropractic approach is getting astonishingly high recovery rates-100% of addicted patients receiving chiropractic finish their 30-day treatment program. This is a key indicator of whether they'll stay drug-free in the future. Who can argue that this is money well spent-and it's not that much money in the first place! (How is it possible for someone with an M.D. to cure 100% of his addicts with treatments? Wow, what a record here. I thought chiropractors say that M.D.s only cure 15% of people with any disease!)
    • Does Dr. Tulloch recommend this formula for his patients?CompulseTM A dietary supplement endorsed by the American College of Addictionology and Compulsive Disorders, Inc. (ACACD) containing neurotransmitter precursors, amino acids and vitamins formulated for stimulant abuse patients. (This stuff retails in chiropractic offices in the U.S. for $143 for 90 pills. Now translate that into Canadian dollars, and you can see why some chiropractors don't need to crack necks or backs to make a living. They just have to convince them to spend more for supplements than they spend on groceries.)

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